Another notable feature of BMW is that it uses exactly the right part designed specifically for the car it is creating. As such, Audi and Mercedes use parts from different companies in order to make savings. BMW does not do this; as such, customers are aware that they are paying a little bit extra for the highest-quality models. The brand can therefore be associated with superior craftsmanship that cannot be matched even by other leading car manufacturers.
BMW has a unique market positioning. Some of the key product features in its marketing mix include:. What are you waiting for? Book your appointment now. Schedule Service. Hello, I'm Doug! Interested in performance tuning? Find out what we can do for you! Contact me for more info. Before studying transport design and joining BMW, Kai Langer designed covers for record labels, drew cartoons and belonged to a rock band.
He frequently uses analogies from this time to explain how emotion is created when designing cars. The same applies to cars; you can use mystery to intrigue the viewer by adding shadow to the volume. Anyone who thinks that mystery is the same as beauty is wrong. We all know that music can make us happy or sad, and that a really irritating noise can drive us crazy within half a second.
BMW i gives us the first ever opportunity to use sound any way we like, because the engine no longer dictates it. At the same time, we can take the pleasure of driving to a new level, because the sound develops as the car goes faster, which means it represents much more than just the pressure of your foot on the accelerator.
After all, each BMW has a different character. On the one hand, they have to carry large, robust tyres that suit the dynamic of the BMW i4 and can take sharp bends.
On the other, they have to be efficient, flat and aerodynamic without blocking the air flow that cools the brakes. Where rims are concerned, I have to mediate between engineering, performance, dynamics and aesthetics. This is a good example of how the racing world and futuristic efficiency can come together.
Besides making the tyres stand out visually, this design also makes the rims incredibly practical. In the future, there will be an empty space there, and for the i4 we deliberately fill it with efficiency. Large diffusers for better aerodynamics are familiar from motor sport, and the same principle is applied to the BMW i4. Laser Lights While BMWs are known for particularly impressive lighting, the new Laserlight system on the new X5 ups the ante yet again. The blue elements in the headlight cluster add to the aesthetics of the new X5 as well.
Comfort and convenience BMW worked hard at getting the ergonomics of the X5 just right, and it shows. Categories All Categories. Automotive News. Buying a Car. Sign up to our weekly Newsletter Sign Up. Sign up to our weekly Newsletter. Sign Up.
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