Why is societal marketing important

Philip Kotler introduced the concept of social marketing and societal marketing. The societal marketing concept evolved from older CSR concepts and sustainable development and was implemented by several companies to improve their public image through customer and social welfare activities.

Marketers reassessed the adequacy during the early eighties of the marketing concept as a basic management philosophy. The reasons were the environmental and social conditions such as increased environmental pollution, energy shortages, population boom, neglected social services, hunger and poverty around the globe, and so on.

Martin L. Bell and C. It is argued that the role of marketing must be related to social improvement rather than economic gain. It is a detergent produced by Procter and Gamble. Ariel runs special fund raising campaigns for less privilege classes of the world, mainly the developing countries. It also contributes a share of its profits from every bag sold for the societal development.

In short,an equilibrium has to be maintained by the marketers among organizational profits,consumers satisfaction as well as social well being. View All Articles. To Know more, click on About Us. Consumers Society Businesses interact with the society in the course of meeting their goals. December 24, Leave a Reply Cancel reply. Executives should consider all of these aspects when a company defines its marketing decisions.

Results of this concept will meet the present needs of customers and corporates while also maintaining or improving the ability of future generations to meet their needs. The world we live in today is facing many challenges like global warming, ozone depletion, and land desertification.

An organization should have moral and environmentally friendly policies and should ensure that proper regulations and codes are implemented. Beyond Meat produces plant-based meat believing to positively impact four growing global issues like human health, climate change, constraints on natural resources, and animal welfare. Recycled milk jugs are the primary ingredient in their toys. Plastic is collected by waste management, cleaned, shredded, and reprocessed into various toys.

The company strictly follows safety and environmental laws. Plastic straws are harmful to our environment. YesStraws produce an eco-friendly alternative to harmful plastic straws.